BA - Bachelor of Arts in Communication & Public Relations
BA - Communication & PR
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.
Year 1FIRST SEMESTER
- Foundations of Business Management
- Marketing Management
- Written Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Crafting Your Future: Your Time at EU
SECOND SEMESTER
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Crafting Your Future: Your Time at EU
THIRD SEMESTER
- Strategic Marketing
- Business Finance I
- Human Resource Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- Digital Business
- Fundamentals of Public Relations
- Interpersonal Communication
- Crafting Your Future: Your Time at EU
- Research Methods I
Year 2FOURTH SEMESTER
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behavior
- Sales & Purchasing Management
- Public Relations Research
- Event & Conference Management
- Public Relations Campaigns
- Crafting Your Future: Your Time at EU
- Research Methods I
FIFTH SEMESTER
- Global Business
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- International Public Relations
- Intercultural Communication
- Persuasion & Lobbying
- Seminar/Industrial Visits/Dissertation Seminar
Year 3SIXTH SEMESTER
- The Business Consultancy Project Part I
- Global Business & Strategy
- Marketing Across Cultures
SEVENTH SEMESTER
- The Business Consultancy Project Part II
- Developing Leadership & Management
- International Entrepreneurship
Additional OptionEIGHT SEMESTER - DIPLOMA OF ADVANCED STUDIES
- Strategic Management
- Budgeting and Control
- Organizational Communication
- Cases in Marketing
- Cases in Public Relations
- Social, Company & State Protocol
- Mass Media Ethics & Legislation
- Innovative Electronic Communications
- Media Planning
- Crafting Your Future
Seuraavat toteutukset
Hakeminen
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services departmentwill assist all applicants throughout the entire application process.
Tutkinto / todistus
Credits: 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally acCreditsed by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Learning Outcomes
This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:
- Gain an understanding of the field of public relations and be able to devise basic communications strategies.
- Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
- Show in-depth knowledge of the major theories of communications and their applicability.
- Demonstrate proficient oral and written skills.
Kustannukset
Tuition fee per semester: € 6,450
Several scholarship options are available. Please check the institute website for more information.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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